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SermonSpice just hit their 5th year in business, and to kick it off right they launched a completely new website.  With consistently growing revenues, making their website performance accountable was a crucial goal.  We consulted with their programmers and implemented Google Analytics, set up for advertising, and helped them provide insightful reporting to their on-site advertisers.  The insights gleaned from the data were surprising.  They knew they had strong repeat business, but they didn't know it made up the majority of their orders.  In fact, customers kept coming back for months, driving Return On Investment for some ad campaigns over 2000%!