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User Testing
You, and your employees, are usually too close to your site to discover where the average visitor runs into problems. The best way to really get inside the head of your customers is by observing them while they use your site to complete a goal. The goal might be looking up information, booking a room, purchasing a product, or subscribing to a service you provide.
At Just1, we carefully record video and audio, as well as every keystroke and mouse click, of every day people using your site. A trained moderator structures the testing session, and usability experts perform post-testing analysis. In the analysis, we carefully review the data to find any points of confusion and difficulty for your visitors. After reviewing data for each individual visitor we find larger trends, and then devise responses to those trends that make your site more usable and effective. The end result? Less guesswork, a better understanding of your site and your visitors, increased customer satisfaction, and, depending on what types of issues were discovered, an improved bottom line.