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Usability
Web visitors are a very fickle crowd. If there’s an awkward step in your checkout process, or if they have to think for a few seconds about how to do something on your site, they’re likely to leave. There are thousands of other sites selling the same products you do, and your visitors know they can take their business elsewhere with a few clicks of a mouse. That’s why it’s crucial to make your site as easy to use as possible.
You know the ins and outs of your site, and the whole process seems easy and straightforward. To achieve substantial improvements, you must be able to see through the eyes of a customer that’s viewing your site for the very first time. At Just1, we do precisely that with rigorous usability studies. Once we know how customers see your site, and where they’re getting hung up, we pass the project to our talented coders and designers that turn usability data into real site improvements.